The Association of Masies del Penedès, which brings together fortyrural accommodations de l'Alt i Baix Penedès, held its ordinary annual meeting on Tuesday of last week at the Vilarnau quarries, in Sant Sadurní, in which it was approved to act in 2013 in three projects strategic: to project the "Masies del Penedès" brand, to work in the whole area of the DO Penedès and to develop an own active rural tourism product.
Thus, the Association has commissioned the Sadurnina digital marketing and communication company Social Mirror to create a web page that allows the availability of all associated farmhouses to be integrated into a single calendar, and that offers the visitor all the options of accommodation The website will be available in the spring and will also include the tourist offer that can attract visitors to the territory.
On the other hand, the president of the entity, Raimon Olivella (Subirats), argued that "tourism does not understand regions, but territory", so the Association has agreed to work in the whole field of the DO Penedès and position itself as the reference entity for rural accommodation in this area. The aim is to establish a closer relationship with the rural accommodation in Baix Penedès, Garraf and Anoia. It will also promote the Masies del Penedès brand in organizations such as EnoturismePenedès or the UEP employers' association.
Finally, the Association has also considered the need to develop its own product that unites all the farmhouses and is at the same time a differentiating element to attract visitors to their accommodation. The process of making this product is still in its infancy.
Source: LA FURA